Kids flock as toys, toy store opens in downtown Holland

HOLLAND — Just two weeks after taking over its storefront on Eighth Street, Out of the Box has opened in downtown Holland.

The store welcomed parents and children on Thursday July 1, after announcing the opening on social media. Children received goody bags and buckets of sand, and customers participated in a raffle.

Continued: Out of the Box opens third location in downtown Holland

Continued: SandCastle for Kids closes in downtown Holland

Continued: Canterbury Cottage & Kids will close its original store in downtown Holland

The location at 48 E. Eighth St. is Out of the Box’s third store in West Michigan, including its flagship store at 114 E. Main Ave. in Zeeland and its gaming-focused store at 5212 Division Ave S. in Kentwood.

While the Holland store mainly focuses on toys – with princess costumes, wooden swords, stuffed animals and Legos lining the shelves – the back of the store is also home to several hundred board games.

The decision to expand into Holland, owner Jeff Rietveld told The Sentinel in June, came after SandCastle for Kids closed in November 2020. The toy store has been open for nearly four decades.

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“When we heard that SandCastle was closing and the owner was retiring, we knew it was time to reach out to downtown Holland to talk about a location,” Rietveld said.

Rietveld’s wife, Hillary, noted the crew worked 16-hour days to prep the store, which has a red exterior finish. The couple’s son, Andrew, will manage the location.

The building’s former tenant, Canterbury Cottage & Kids, has announced it will close in mid-June to focus on its second location, Canterbury Cottage Interiors.

Out of the Box is currently open 10 a.m. to 8 p.m. Monday through Wednesday and Friday, 10 a.m. to 9 p.m. Thursday, and 10 a.m. to 6 p.m. Saturday.

— Contact journalist Cassandra Lybrink at [email protected] Follow her on Instagram @BizHolland.