HOLYOKE, MA (WGGB / WSHM) – The pandemic has forced many businesses to shut down for good, but some are in fact expanding.
Frank Bond is a native of Agawam. He owns two video game stores, one in Enfield and now one in Holyoke.
“I grew up in Agawam and it’s sad to close. I have been there for a long time. I’ve been there my whole life, so in the end it was bittersweet, but it was a necessary step, ”said Bond, owner of Stateline Video Games.
Its new retail location in Holyoke offers more growth opportunities, which, oddly enough, COVID-19 has created.
“People are looking for things to do in their homes and video games offer that in so many ways,” Bond explained.
It’s a unique business model and that’s why it works. Their salespeople are their customers.
“Exchanges, we call them, are the lifeblood of our business because we sell products that you just can’t find in any store anymore,” Bond added.
These rare and unique items include this vintage Sega Master System boxing game which retails for between $ 800 and $ 1,200.
Bond shared the following secret behind his ability to take his business to the next level.
“Nostalgia. Games, you know, home consoles have been around for at least 50 years now, so everyone has what I call their“ nostalgia story ”… Everyone recognizes Mario, most people recognize a Atari. It’s powerful and it brings you back to a better place, ”Bond noted.
It’s something that Deputy Director Joe Sclafani says has made his four years of working alongside Bond most rewarding.
“By just building this with the customer base, we bring in collectors, casual gamers and everyone in between… and that’s the great thing about working here is that everyone has their own age. gold, ”Sclafani explained.
Bond told Western Mass News that there has never been a better time to trade or cash out.
“The prices are at an all time high and that also helps us as a local company stay in business,” said Bond.
Regarding the Bond nostalgia story, “Christmas 1996, my dad… we couldn’t afford a Nintendo 64, was the hot item of the season, and my dad said” There’s no lucky you get it, we can’t afford that ‘and he ended up surprising me with that and I’m just going, I’ll never forget that moment.
Stateline Video Games is looking to hire energetic, positive people who are passionate about video games and enjoy interacting with people. Send resumes with relevant work experience to [email protected]