PopReach Acquires “PAYDAY Crime War” Game Assets and Signs License Agreement with Starbreeze

PAYDAY Crime War is a standalone first-person shooter set in the PAYDAY universe. PAYDAY is one of the most successful gaming franchises in the world with an installed base of over 28 million games. PAYDAY 2, launched in 2013, has grown to become the largest gaming community on Steam, the premier digital distribution platform for PC games, and has over 7.1 million members to date. March 2021. PAYDAY Crime War is based on a free-to-play business model and will have access to the PAYDAY 2 PC game and in-game assets that have sold over 105 million additional downloadable content (DLC).

PAYDAY is an incredibly popular co-op first-person shooter franchise that has demonstrated tremendous resilience and lasting appeal. PAYDAY 2 continues to rank among the most played PC games on Steam with over 130,000 active users per day Obtaining the license rights and source code to PAYDAY Crime War is a huge opportunity that fits well with our strategy of acquiring proven gaming franchises with an established product market, with a large integrated audience and a deep universe to tap into, including an expansive pipeline of over 70 PAYDAY 2 content.We believe PAYDAY Crime War has the potential to generate substantial revenue for PopReach, given the long-standing success of the franchise and the makes it the first free PAYDAY game on mobile, ”said Jon walsh, CEO of PopReach.

PAYDAY Crime War has been in development since 2017 and launched as a closed beta in 2019; however, the closure of the mobile games division at NBCUniversal left it without a publisher and the launch has been postponed. The completion and global launch of PAYDAY Crime War will be led by Vlad Ceraldi, Senior Vice President of Global Studios at PopReach. Mr. Ceraldi was previously responsible for the creation and marketing of blockbuster free-to-play action game franchises, including KillShot and Hero Hunters, which have collectively grossed over $ 150 million In income.

“It’s an exciting time for all of us at Starbreeze. Over the past month, we have changed the course of the business by making deals around PAYDAY intellectual property. We look forward to working with PopReach to ensure that PAYDAY Crime War brings the same rich gameplay action that our players and community already know and love on mobile devices. PopReach has a proven track record of developing and successfully launching free mobile titles based on well-known IP addresses, and our collaboration will be an important part of our strategy to further expand the PAYDAY franchise, ”said Tobias Sjögren, CEO of Starbreeze .

About PopReach Corporation

PopReach, a Tier 1 issuer on the TSX Venture Exchange, whose shares also trade on the cheaper OTCQX®, is a free games publisher focused on acquiring and leveraging proven franchises. The company has to date acquired 13 successful franchises enjoyed by over 1.9 million unique gamers per month, including Smurfs’ Village (licensed IP), Peak – Brain Training, Kitchen Scramble, Gardens of Time, City Girl Life, War of Nations and Kingdoms of Camelot. PopReach, headquartered at Toronto, employs a team of more than 125 experts in Toronto, Vancouver, London, United Kingdom, and Bangalore, India.

About Starbreeze

Starbreeze is an independent PC and console developer and creator targeting the global market, with studios in Stockholm, Barcelona and Paris. Home to the hit IP PAYDAY, Starbreeze develops games based on proprietary and third-party rights, both internally and in partnership with external game developers. Starbreeze shares are listed on Nasdaq Stockholm under the symbols STAR A and STAR B with the ISIN codes SE0007158928 (A share) and SE0005992831 (B share). For more information, please visit starbreeze.com


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SOURCE PopReach Corporation

For further information: Dennis Fong, Investor Relations, (416) 283-9930, [email protected]; PopReach Corporation, Christopher Locke, [email protected]