Game developer Ubisoft has launched Quartz, a digital platform that allows players to access and purchase non-fungible tokens (NFTs) used in Ubisoft games. These NFTs, called Digits, are the first digital assets launched by the games company in its HD games. The launch of Beta NFT is aimed at PC gamers of Tom Clancy’s Ghost Recon Breakpoint game.
While it seems like digital assets have only entered the gaming world in the last few months, Ubisoft has played a pivotal role for years. She has invested in and helped blockchain startups develop and launch their products through the Ubisoft Entrepreneurs Lab program. One example is the Fantasy Sorare football platform, with which it has teamed up to launch a Belgian fantasy football game. He has also already tried NFTs for his Rabbid collectible game.
Despite its involvement in the development of the industry, Ubisoft has remained in the background of NFT gaming for the past five years. He observed how the market developed, what types of products were well received by consumers and what opportunities remained to be explored.
Digits highlights one area of the NFT games industry that has a lot of potential but has not been embraced by many game companies, which is to launch potentially interoperable digital assets between the company’s games. This is something that Ubisoft’s Blockchain Product Director, Baptiste Chardo, explicitly mentioned.
In Ubisoft’s initiative, numbers are like props that players can buy to equip their characters in games. Ubisoft pointed out that ownership of the Digits will not affect the quality of the game. Instead, they allow for the customization of player characters. Players can also sell their numbers at any time.
Players against the crypto crowd
However, Ubisoft is doing everything possible to ensure that NFT values are not inflated by speculation. To qualify to purchase an NFT, the player must reach level 5 in-game XP and be 18 years of age or older. Nevertheless, many players have expressed dissatisfaction using the dislike button on the Youtube launch video. Since November, Youtube no longer displays the number of dislikes, but they can be viewed with a plugin.
One Tweet even suggested that players could target those who bought NFTs.
The Quartz platform is still not available worldwide, but Ubisoft plans to expand to other regions.
For the blockchain technology aspect, Quartz uses the Tezos blockchain, which uses proof of stake technology that is significantly more energy efficient than proof of work protocols. Tezos and Ubisoft are both French and Ubisoft joined the platform as a corporate baker in April.
Meanwhile, Animoca, which is also backed by Ubisoft, is one of the biggest players in the gaming space to win. The company raised $ 93 million for one of its most popular winning games, The Sandbox, and released a winning game called Revv Racing.